Why Competitive Intelligence?
In today's fast changing business world, no-one likes surprises. The ability to be pro-active and not reactive is one of the greatest techniques for creating value within an organization. This requires a continuous process of transforming information into intelligence so that you can manage the future. One of the best tools for making this process work is Competitive Intelligence.
Additionally, we live in a world that is global and you cannot afford to ignore these external forces of change.
| Competitive Intelligence does not have to be formal, but it does have to be engrained in how you run your business. |
Overall Process
My services are designed to put a "competitive intelligence" process in place within your organization. This can cut across several functions and it usually requires the assignment of specific responsibilities to certain positions within your organization. Competitive Intelligence also requires that people understand the techniques, such as Porter's Five Forces Model for industry analysis, data collection tools such as Dialog, and how to tap into internal sources through background searching. My goal is to implement a collection of techniques that provide you with a viable and effective process for doing competitive intelligence. This in turn will create enormous value for strategic decision making.
If you need to better understand the basics behind competitive intelligence, then download this White Paper by Larry Kahaner, author of the book: Competitive Intelligence.
If you want to get started immediately, then download Short Course 12 (Part 1) on Competitive Intelligence. If you want a more advanced view of competitive intelligence, then download Short Course 12 (Part 2) on Competitive Intelligence.
CI Software | Case Study - CD World | Case Study - Superbank |
| If information is the key to managing, then Competitive Intelligence is the key to transforming this information overload into insightful information that is useful. |
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Deliverables
Competitive Intelligence is not just about critical strategic thinking. Competitive Intelligence can also provide numerous other benefits:
- Learn more about your own organization - Competitive Intelligence can be used to identify what should be measured within your organization. Competitive Intelligence also focuses on the same critical success factors used in the Balanced Scorecard.
- Anticipate trends that are unique to your business or industry.
- Monitor competition, new products, new markets, regulatory action or other external factors critical to your success.
- Research potential target companies for merger and acquisition.
In order to implement competitive intelligence, I will help ensure that your organization has certain best practices in place, such as:
- Allocating resources correctly between primary and secondary research.
- Establishing a company wide database to leverage the internal sources of competitive intelligence.
- Working backwards to produce the right results for users of competitive intelligence.
- Tracking key indicators so that competitive intelligence is pro-active, creating a value-added service to upper level management.
- Training your staff in the use of analytical models and counter-intelligence.
Partnerships
In order to fully develop your competitive intelligence practices, I may partner with other consulting firms, such Next Move or Fuld and Company.
Questions
If you need more information about my services, then give me a call at 1-877-807-8756 or submit the feedback form. You can also download the following information:
- Click Here to download an Introductory Packet for Prospective Clients
- Click Here for a quick 2-Page Flier on Competitive Intelligence
- Click Here for billing rate information
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