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Competitive Intelligence

Creating Value through Excellence in Financial Management (exinfm)
6903 29th St N • Arlington, VA 22213 U.S.A.
Phone 1-877-807-8756 • Email: matt@exinfm.com
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 Why Competitive Intelligence?

In today's fast changing business world, no-one likes surprises. The ability to be pro-active and not reactive is one of the greatest techniques for creating value within an organization. This requires a continuous process of transforming information into intelligence so that you can manage the future. One of the best tools for making this process work is Competitive Intelligence.

Competitive Intelligence is better titled as Strategic Business Analysis

 Overall Process

My services are designed to put a "competitive intelligence" process in place within your organization. This can cut across several functions and it usually requires the assignment of specific responsibilities to certain positions within your organization. Competitive Intelligence also requires that you understand your industry through tools such as Porter's Five Forces Model. My goal is to implement a collection of techniques that provide you with a viable and effective process for doing competitive intelligence. This in turn creates enormous value for strategic decision making.

If you need to better understand the basics behind competitive intelligence, then download this White Paper by Larry Kahaner, author of the book: Competitive Intelligence. You can also learn more through my two courses: Short Course 12 (Part 1) and Short Course 12 (Part 2). And if you need more formal training, I would suggest: SCIP and I-CI.


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Not only does Competitive Intelligence provide critical strategic thinking, but it also allows you to:

  • Learn more about your own organization - Competitive Intelligence can be used to identify what should be measured within your organization. Competitive Intelligence also focuses on the same critical success factors used in the Balanced Scorecard.
  • Anticipate trends that are unique to your business or industry.
  • Monitor competition, new products, new markets, regulatory action or other external factors critical to your success.

In order to implement competitive intelligence, I will help ensure that your organization has certain best practices in place, such as:

What's in it for you? A broader understanding of all factors influencing your business, enabling you to better manage risk and take full advantage of opportunities in the global marketplace.