Welcome to Module 2 Course 2 – Analytical Tools and Techniques
This course provides a concise description of different tools and techniques used to solve business problems. A few of these tools were described in Course 1 – Problem Solving; such as Brainstorming and Root Cause Analysis. This course continues with the application of tools and techniques in three areas: 1) Strategic tools such as STEEP, Porter’s Five Forces, SWOT, GE Business Screen Matrix and the Ansoff Matrix; 2) Customer tools such as Segmentation Analysis, Buyer Utility Maps, and Customer Surveys; and 3) Data Analysis using logical techniques such as statistics.
Listed below are some instructions on how to take this course:
Moving through the Course – Use the arrow buttons in the lower right section of the page to move through each page of the course.
Course Outline – An outline of all pages and chapters is listed on the left side of the page.
Progress Bar - As you work through the table of contents, a progress bar will appear in the upper left portion of the course box. You should also pay attention to your progress within the overall program. All components must be marked as complete in order for you to receive a Certificate of Completion.
Review Questions – Review questions appear at the end of each chapter.